1. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. The promotion begins at 12:01am ET on September 28, 2009, and ends at 11:59 p.m. ET on November 9, 2009 (the "Promotion Period"). To enter visit www.att-prizebuddy.com during the Promotion Period, and follow the instructions to register your IM prize buddy account including your mobile number and selected instant messenger service provider. You will receive one (1) entry into the promotion upon registration and one (1) entry each time you answer trivia questions posed to you during the promotional period whether answered via IM Mobile or IM online. Standard data rates may apply based on a customer’s current feature subscription if entrant selects IM Mobile for entry. You may enter as many times as you wish but there is a limit of one prize per person. You may also receive an entry into the sweepstakes for free by mailing a 3” x 5” card, including entering your name, age, address, contact phone and e-mail address to AT&T Prize Buddy Celebrity $5K Matchup Trivia Sweepstakes, P.O. Box 8022, Westport, CT 06888. All online and mobile entries must be received by 11:59:00 p.m., November 9, 2008, when promotion ends. All mail-in entries must be postmarked by November 9, 2008 and received by November 13, 2008.

2. Participation: Promotion is open to legal residents of the 50 United States plus District of Columbia, 13 years of age or older. Employees and their immediate families (parent, child, spouse, sibling) and household members of employees of AT&T Mobility, participating instant messenger service providers and their respective affiliated and parent companies, advertising and promotion agencies and anyone involved in this promotion’s production, development or handling are not eligible. This promotion is subject to all federal, state and local laws and regulations. Void in Puerto Rico and where restricted or prohibited by law.

3. Validation: One (1) Grand Prize Winner will be determined randomly from among all eligible entries received. All eligible entries received for entire promotion will be entered into a Grand Prize random drawing on or about November 19, 2009. The drawing to be conducted in Westport, Connecticut by The Concept Studio, LLC, an independent judging organization, whose decisions are final on all aspects of the promotion. All submissions are subject to validation by the judging organization. By entering, you agree to be bound by these Official Rules and all decisions of the judging organization. Prize Winner will be notified via phone and/or e-mail and may be required to sign and return, within 7 business days after delivery to his/her address, an Affidavit of Compliance with these Official Rules, a Prize Release and a Publicity Release for use of his/her name, likeness, and biographical information without further compensation unless prohibited by law. Failure to sign and return these forms postmarked within 7 business days may result in forfeiture of prize and selection of an alternate winner. Entry materials void if incomplete or if they contain errors. All submissions become property of Sponsor.

4. Prizes and Odds: One (1) Grand Prize: $5,000. Total prize value for promotion: $5,000. No changes or substitutions. If prize becomes unavailable, Sponsor may award substitute of equal or greater value. All federal, state and local taxes for receipt of any prize are sole responsibilities of Winners. Odds of winning Prize depend on the number of entries received for specific promotional period. No substitution or transfer of prizes, except with Sponsor’s permission or where required by law. If prize winner is a minor under applicable state law, prize may be awarded in name of parent or legal guardian.

5. General Conditions: By entering, you agree to release, discharge and hold harmless AT&T Mobility, participating instant messenger service provider and their respective affiliated and parent companies, and advertising and promotion agencies from all claims or damages arising out of your participation in this promotion and/or acceptance, ownership or use of any prize or prize related activity. Sponsor does not provide any implied or express warranty, guarantee or representation, in law or equity, pertaining to any third party product or service supplied in whole or in part as a prize for this promotion. If for any reason any electronic portion of the promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the promotion, to disqualify any individual who tampers with any entry process, and to award prizes among eligible entries not affected by the problem. In case of any dispute regarding identity of person submitting an electronic entry, the entry will be deemed submitted by the natural person who is the authorized holder of the transmitting email address or text messaging device/service at the time of entry. No responsibility is assumed for any error, omission, interruption, deletion, defect, delay in operation or transmission, busy signals, communication network failure, theft or destruction or unauthorized access to, or alteration of entries; or any problems or technical malfunctions of any wireless or wired telephone network, computer online systems, servers, or providers, computer equipment, software; or failure of any entry to be received on account of technical problems or traffic congestion on any telephone or internet connection, or any combination thereof, including any injury or damage to your or any other person’s computer related to or resulting from participation in or downloading any materials from this promotion. No responsibility assumed for late or misdirected mail.

6. Sponsor: AT&T Mobility, LLC, 1055 Lenox Park Boulevard, Atlanta, GA 30319.

7. Promotion Administrator: The Concept Studio, P.O. Box 8022, Westport, CT 06888

8. For Winners List, available after November 30, 2008, send a stamped, self-addressed envelope to: Prize Buddy Winners, P.O. Box 8033, Westport, CT 06888 by December 18, 2009.